People. Precision. Every bottle.CALIFORNIA · TEXAS · NEW YORKSince 2006 ↗
Vista Fulfillment GroupLet’s talk ↗

NEWS, PERSPECTIVES & PEOPLE

THE VISTA EDIT / 2026

Inside Vista.

Stories from the floor.
Perspectives from our people.
Momentum worth sharing.

ALWAYS MOVING FORWARDExplore the stories ↓
The Vista team together outside the facility
IN THE SPOTLIGHT / PRESS

San Diego Business Journal JUL 27, 2026

From Liquor Store
to Logistics Leader

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COMPANY MILESTONE↗
20years.

Built over decades.
Made for what’s next.

Our twentieth-anniversary announcement.

2006 — 2026 READ THE RELEASE ↗Firas Soro at work
THE FOUNDER INTERVIEW

The view
from the inside.

LEADERS Magazine ↗
IN THE CONVERSATION
ForbesInsideHookLEADERSSAN DIEGO
BUSINESS JOURNALEmbellish

THE LATEST / THE ARCHIVE

Good things.
Worth a closer look.

Coverage, milestones, and ideas
from inside the operation.

6 stories

Vista team outside the facility
Press
↗
San Diego Business Journal
JUL 27, 2026

From Liquor Store to Logistics Leader

San Diego Business Journal profiles Vista’s evolution from retail to fulfillment.

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Rows of products in Vista’s warehouse
Press
↗
Forbes
APR 22, 2026

California Company Is Helping Spirits Brands Grow One Bottle At A Time

Jeanette Hurt explores the operation behind online spirits sales.

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Vista team carefully packing orders
Press
↗
InsideHook
APR 08, 2026

Everything That Happens When You Order Booze Online

Kirk Miller goes behind the scenes of an online order.

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Firas Soro working at his desk
Press
↗
LEADERS Magazine
APR–JUN 2026

Infrastructure For Alcohol Ecommerce

A conversation with founder and CEO Firas Soro.

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Vista warehouse picker working with inventory
Press
↗
Embellish
MAR 18, 2026

The Invisible Hand Behind Your Bourbon Delivery

A podcast conversation about the work behind a bottle’s journey.

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Team collaborating at the operations planning board
Company news
↗
Vista · via PR Newswire
FEB 10, 2026

Vista Fulfillment Group Marks 20 Years of Building the Infrastructure Behind Alcohol E-Commerce

Vista’s company-issued announcement marking two decades in business.

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Explore each story, then follow its source link to the original publisher. Photography throughout this page is from Vista’s own collection.

THE TEAM JOURNAL

From the people
who make it happen.

The details we notice. The systems we build.
The work behind every delivery.

INSIDE THE OPERATION

Behind every bottle.
A whole world of work.

Meet Vista on film ↗
REAL PEOPLE. REAL OPERATIONS. STORIES WORTH TELLING.

WORKING ON A STORY?

Let’s give you
the inside story.

For interviews, company information,
and media enquiries, connect with our team.

Get in touch ↗