Firas Soro
Firas Soro
Owner & CEO
Owner & CEO
OUR COMPANY. OUR PEOPLE.
Great fulfillment.
Extraordinary people.
Behind every bottle, a team that cares.
PEOPLE · PURPOSE · PROGRESS ·PEOPLE · PURPOSE · PROGRESS ·
IN GOOD HANDS, SINCE 2006
WHAT WE BELIEVE
Every bottle carries
someone’s ambition.
We take that personally.
Every bottle carries
someone’s ambition.
We take that personally.
Every bottle carries
someone’s ambition.
We take that personally.
From the first receipt to the final delivery, we bring care, accountability, and thoughtful technology to the work behind your brand.
From the first receipt to the final delivery, we bring care, accountability, and thoughtful technology to the work behind your brand.
↗ Care in every detail ↗ Accountability at every step ↗ Progress, together
↗ Care in every detail
↗ Accountability at every step
↗ Progress, together
OUR STORY
2006 → Today
2006 → Today
From a single retail operation to a multi-state alcohol fulfillment and technology network.
From a single retail operation to a multi-state alcohol fulfillment and technology network.
CALIFORNIA · NEW YORK · TEXAS
THE PEOPLE BEHIND VISTA
Many talents.
One shared standard.
Many talents.
One shared standard.
Many talents.
One shared standard.
Leadership, operations, technology,
and the relationships that connect us.
Leadership, operations, technology,
and the relationships that connect us.
Kristin Yousif
Kristin Yousif
CFO
CFO
Ian Townsend
Ian Townsend
Vista Wine & Spirits Warehouse Manager
Vista Wine & Spirits Warehouse Manager
Elyes Ben Zakour
Elyes Ben Zakour
PR Associate
PR Associate
Douglas Estivates
Douglas Estivates
Head of Technology and Systems
Head of Technology and Systems
Stewart Yousif
Stewart Yousif
Head of Innovations
Head of Innovations
Chico
Chico
Mashbill Wine & Spirits Manager
Mashbill Wine & Spirits Manager
Hugh Lytle
Hugh Lytle
Longhorn Wine & Spirits Warehouse Manager
Longhorn Wine & Spirits Warehouse Manager
Ron Shamoun
Ron Shamoun
VP of Partnerships
VP of Partnerships